Flipkart Acquires Majority Stake in Minivet AI to Strengthen Its Generative AI Push
Fri Dec 19 2025
India’s leading e-commerce giant Flipkart has acquired a majority stake in Bengaluru-based startup Minivet AI, marking a significant step in the company’s strategy to deepen its generative AI (GenAI) capabilities. The move reflects Flipkart’s growing focus on transforming online shopping into a more visual, conversational, and immersive experience.
Rather than treating AI as a supporting feature, Flipkart is increasingly positioning it as a core platform capability.
What Is Minivet AI?
Founded in 2024, Minivet AI is an early-stage startup focused on building AI-native solutions for e-commerce. Its technology addresses some of the biggest challenges in online retail: product discovery, engagement, and conversion.
Key areas Minivet AI works on include:
- AI-generated product videos that convert static catalog images into engaging short-form videos
- Semantic search and conversational AI, allowing customers to discover products using natural language
- Product discovery tools designed to improve engagement and conversion rates
Minivet’s approach aligns well with a global shift toward video-first commerce and interactive shopping journeys.
Why Flipkart Made This Move
Flipkart sees generative AI as a long-term competitive advantage, not just an efficiency layer. By bringing Minivet AI’s team and proprietary technology in-house, Flipkart aims to:
- Accelerate catalog videofication, helping sellers present products more effectively
- Enhance search and discovery through AI-powered, context-aware interactions
- Build personalised and immersive shopping experiences at massive scale
Instead of depending entirely on third-party AI tools, Flipkart is choosing to own critical GenAI capabilities, giving it tighter control over innovation, data, and differentiation.
Strategic Importance for Flipkart
This acquisition reflects a broader global trend in e-commerce: moving away from static product listings toward AI-enabled visual and conversational commerce.
Industry leaders increasingly believe the future of online shopping will look less like keyword-based browsing and more like guided, assistant-led experiences.
Flipkart has already invested heavily in AI across:
- Logistics and supply chain optimization
- Dynamic pricing and recommendations
- Fraud detection and risk management
- Customer support automation
The Minivet AI acquisition strengthens Flipkart’s position specifically in customer-facing GenAI use cases, where competition is rapidly intensifying.
What It Means for the Startup Ecosystem
For startups
This deal highlights how focused, problem-specific AI startups can become attractive acquisition targets—even at an early stage—if they solve real business problems.
For Indian tech
It signals growing confidence in homegrown AI talent, particularly startups building practical, scalable solutions rather than experimental research projects.
For e-commerce
Expect more acquisitions like this as large platforms race to embed AI deeply into their core products rather than layering it on top.
Deal Details
- Flipkart has confirmed it acquired a majority stake in Minivet AI
- Financial terms of the transaction have not been disclosed
- Minivet AI will continue working closely with Flipkart to deploy its technology across the platform
The structure suggests long-term integration rather than a short-term partnership.
The Bigger Picture: Toward AI-Native Commerce
Flipkart’s acquisition of Minivet AI is more than a routine investment—it reflects a strategic shift toward AI-native commerce in India. As generative AI reshapes how consumers browse, evaluate, and purchase products, platforms that deeply integrate AI into discovery and engagement will have a clear advantage.
Deals like this indicate that the next phase of e-commerce growth will be driven not just by scale or discounts—but by technology depth, experience quality, and intelligent interaction.
Flipkart is clearly positioning itself for that future.
Fri Dec 19 2025
